[ARTICLE]The new LUX is Deepika’s secret love

The new LUX is Deepika’s secret love
Every bar of this new LUX has been created exquisitely to make you look and feel beautiful.

Indore, Madhya Pradesh, June 20, 2014 /India PRwire/ — Over the last one week, you may have seen Deepika Padukone in a teaser video on TV where she talks about having a new secret love. Wondering what is it that is making the sensuous beauty go weak in her knees these days? Well, her new secret love is new and fresh version of the world’s favorite beauty bar, LUX.

The world’s most iconic beauty soap, LUX is now available in a new avatar. The fragrant soap that has made generations of women feel fabulous with its luscious skin treats is now enhanced with moisturizing silk essence and a world class fragrance.

Every bar of this new LUX has been created exquisitely to make you look and feel beautiful. A combination of luxurious ingredients like jasmine and almond oil, white flowers and rose water blended with moisturizing silk essence brings out a delightful invigorating fragrance, is sure to make every woman feel attractive and confident.

The brand’s gorgeous ambassador, Deepika Padukone has already fallen in love with this new bar of supreme luxury. Her flawless beauty and stunning sense of style has always been the talk of the town, winning her many compliments.

“I love the fragrance of the new LUX. It is so addictive and captivating that it lingers on. The fragrance of the new LUX is what makes it so special. Being the iconic brand that it is, LUX has always redefined the meaning of beauty and their new pack is as luxurious as it can get” said Deepika.

The new LUX bar is a special offering that accentuates fine fragrance and exotic ingredients and provides a magical bathing experience which leaves your skin feeling irresistibly soft and pampered. LUX has not only changed its texture and fragrance but also comes in a new attractive packaging. The new LUX is available in 4 variants of the classic collection – Soft Touch, Velvet touch, Fresh Splash, Sandal & Cream

Notes to Editor

About Lux:

Lux stands for the promise of beauty and glamour as one of India’s most trusted personal care brands. It has fine fragrances composed by the world’s best perfumers. Lux is the market leading soap brand in India and is also the world’s largest soap brand.

Since its launch in India in the year 1929, Lux has offered a range of body washes and soaps in different sensuous colors and world class fragrances and it continues to be a favorite with generations of users for a sensuous bathing experience.

Lux has also been “the beauty secret of film stars” and has been endorsed by India’s most beautiful women. From Nargis to Zeenat Aman, Hema Malini to Sridevi to Madhuri and then Aishwarya, Katrina and now Deepika Padukone, Lux has been the choice of film stars for generations and continues to be so today.



[INT]“I am delighted to introduce my exclusive selection for Vogue Eyewear”- Deepika

Vogue Eyewear Presents Capsule Collection by Deepika Padukone

By IMAGES Business of Fashion

Vogue Eyewear Presents Capsule Collection by Deepika Padukone

Vogue Eyewear has launched Deepika Padukone’s Capsule Collection called Deepika’s Selects in India. This eyewear edition is composed by two exclusive sun styles chosen by the fashion icon herself. The styles are in line with the latest trends, enhanced by Deepika Padukone’s initials. The collection is a playful mix of hues ranging from opal blue to dark red Havana to opal powder or even pearl pink.

“I am delighted to introduce my exclusive selection for Vogue Eyewear which is uber chic and extremely stylish. All the pieces have been uniquely designed for women to look effortlessly fashionable. Be it style, color or utility, Vogue Eyewear will have something which defines your individual style statement.” said Deepika Padukone. 

Commenting on this new edition, Mariavittoria Di Stasi, Global Brand Director, Vogue Eyewear said, “Deepika Padukone symbolizes everything our brand stands for, her exclusive line is a great extension to our brand portfolio and we hope that this collection will be a part of every woman’s wardrobe”.


[ARTICLE]12 Reasons Why Deepika Padukone Is Absolutely Flawless

12 Reasons Why Deepika Padukone Is Absolutely Flawless

Posted June 19, 2014 @ 10:53 am 
by MTV Editor

 Her height isn’t the only reason this actress is towering above her counterparts!
12 Reasons Why Deepika Padukone Is Absolutely Flawless

You can probably attribute this to our complete and utter inability to resist dimpled actresses, but here’s a list of twelve reasons why Deepika is absolutely flawless:

Because she looks sizzling in anything and everything. 

And nothing as well, if we may add. At 5’9” Deepika’s body type doesn’t run to the average Indian woman’s, and she sure knows how to dress according to it. From lehengas to elaborate gowns, the lady is rarely ever spotted making a fashion misstep.

Deepika Padukone

 Because she ain’t afraid to experiment

Her movie graph has witnessed a meteoric rise in the past two years – From an accented South Indian lass to the outspoken Leela of last year’s blockbuster Ram Leela, the girl delights in pushing the envelope yet further with every consecutive release.

Ram Leela

  Because she refused to cling on to SRK post her debut

Starring opposite SRK may have made for a dream debut, but Deepika refused to cling on to her benefactor post OSO, choosing instead to forge her own path. With the result that when they reunited for Chennai Express, Deepika was a star in her own right.

Deepika Padukone and Shah Rukh Khan

 Because she doesn’t believe in fighting fire with fire.

When being asked what she thought about the catty comments that colleague Sonam Kapoor had passed on her on a popular chat show, Deepika politely demurred from answering.

Deepika Padukone

 She isn’t afraid to bring out the claws though.

She may be nice, but she won’t let you walk all over her either. As proved when she ganged up on her ex-boyfriend in an earlier edition of Koffee With Karan, where she brazenly stated that he should consider endorsing condoms.

Deepika Padukone

 She knows how to sort out her personal from the professional

It was with a cheery face however that she reunited with ex Ranbir Kapoor on the sets of Yeh Jawaani Hai Deewani and spun some box office magic. Hint hint: Kareena, Shahid; are you guys reading this?

Yeh Jawani Hai Deewani

  And all said and done, she’s willing to let bygones be bygones.

In spite of the rumored clashes with Ramesh Taurani, Deepika managed to find some neutral ground and threw herself into the shooting and promotion efforts required for Race 2. An actress smart enough to check in her baggage at the door; you sure don’t get many of them in B’wood.

Race 2

 Because she’s more than just a pretty face. 

Deepika is a dab hand at badminton, courtesy the rigorous training she underwent her entire childhood. She may look like a dainty porcelain doll, but the girl absolutely refuses to act like one.

Deepika Padukone

 Because she’s made a name for herself abroad as well

Without even jumping at the first bite-sized role offered to her from Hollywood. The RamLeela star wowed Hollywood biggie John Travolta with her performance, who was left raving about how amazing she was at a recent award function.

Deepika Padukone

 Because she gels well with industry veterans and newbies alike

Give her SRK, give her Ranveer Singh, give her Rajinikanth– Deepika flawlessly manages to complement ‘em all, age gap be damned.

Deepika Padukone

 Because they’ve yet to create a style that Deepika can’t rock

Thought she could totally rock a bikini after Cocktail? We thought so, until we saw her in full desi splendor in Chennai Express and later RamLeela.

Deepika and Shah Rukh

 Just because she has it, doesn’t mean she needs to flaunt it. 

Four 100 crore movies in one year is enough to make anyone’s head turn, but the diva remains grounded. As grounded as her six inch heels allow her to, anyway.



[ARTICLE+VIDEOS] Deepika for Luxor Pen

It’s all about ‘jhatak jhatak’ with Luxor pens

The two new humorous TVCs created by Lowe Lintas show how Luxor pens add new life to things

BestMediaInfo Bureau | Mumbai | June 18, 2014

Luxor’s new campaign highlights the important choices of life. The campaign created by Lowe Lintas uses humour to drive the message home. The writing instrument brand has signed on Deepika Padukone as brand ambassador, and she features in two TVCs which show the advantages of using Luxor pens with their high-end technology.

The first TVC showcases the break free and smooth handwriting of Luxor Pilot pens. The second TVC features the permanence and durability of Luxor Permanent Markers.

Pooja Jain, Executive Director, Luxor Group, said, “As a brand we understand that young consumers today are very discerning about brand value and Pilot has always lived up to the quality we promise, making a perfect choice for young achievers. The new TVC captures a simple moment where a student is trying to write with ease when it comes to taking down notes or writing exam papers. Time is a crucial factor for students and they need a Pilot to make their writing effortless and break free. This simple and engaging communication is designed to make the consumer aware of the break-free writing solution with Pilot. Over the years, Luxor has also built the largest range of Whiteboard markers, where every product lives up to the brand promise and values.”

The first TVC opens with Deepika Padukone and her classmates practising dance moves in college. However, they are lost at one step which doesn’t seem to add the oomph factor to the routine. Then they notice that a boy is trying hard to shake a pen so that the ink would work again. So, Deepika and her friends incorporate that into the routine and make it into a fun choreography. She gives the boy a Luxor Pilot pen and tells him that she is exchanging that for the moves.

The second TVC opens with a Sadhu who is giving a lecture. He talks about how money is temporary and happiness is permanent. Deepika walks up to him, takes a Luxor Permanent Marker and writes ‘money’ with it. And she writes ‘happiness’ with a different marker pen. She hands the duster to the Sadhu and asks him to rub them off. He can rub off the happiness but can’t rub off the money. She walks away saying it depends on what you write it with, that nothing is permanent.

“The idea captures the attitude of today’s youth who are eager to question accepted beliefs and draw their own conclusions. In our commercial, we demonstrate this attitude through Deepika Padukone who uses the Luxor Permanent Marker to counter a godman’s wisdom, leaving him speechless. I feel the story highlights the product benefit in an entertaining way and also finds relevance in the life of young professionals,” said Amer Jaleel, National Creative Director, Lowe Lintas & Partners.

The TVC:


Client: Luxor Group

Agency: Lowe Lintas

Creative team: R Balki, Amer Jaleel

Servicing team: Tanul Bharitya


Source: http://www.bestmediainfo.com/2014/06/its-all-about-jhatak-jhatak-with-luxor-pens/