Asian Paints, one of the world’s leading decorative coating companies, has announced Deepika Padukone as the brand ambassador for their brand Royale Play.
The brand which represents the power of transformation, was introduced in 2004 and targeted at women who take an active role as a curator of home décor. Royale Play stands for being younger, dynamic, fun, colourful, “opening up possibilities”, creativity and vibrancy.
According to Mr. Amit Syngle, President, Sales & Marketing Technology said, “Deepika is today’s modern youth style icon. She has been very successful in multiple fields and her energy and dynamism helps her bring in a lot of creativity and energy to the roles that she takes on. I believe that she really embodies the values that we want to epitomize in the brand Royale Play. The true sense of “Born to Decorate” comes to life through the unlimited possibilities that the brand offers. Royale Play also offers consumers the opportunity to demonstrate their flair and creativity by allowing them to mix and match various patterns and stencils that really opens up avenues to add a personal touch to home décor.”
Speaking on the occasion Deepika Padukone said, “I feel a sense of achievement having signed up with an iconic brand like Asian Paints. It’s a brand we have all grown up with. The moment one thinks of interiors and homes, the first thing that comes to mind is Asian Paints. Royale Play is a creative and fun brand designed for youngsters who like to personalize their homes. I believe women are inherently born decorators and have a great aesthetic sense. Today, women are ready to experiment and what Royale Play offers is perfect for that. There is a huge range of designs offered & endless possibilities to customize your wall’s décor and give it your touch. The idea is not just to have a great looking wall but also the process of making it. You can personalize your walls the way you like– choose your colour, select your design and create a bespoke effect using some fun stencils.”
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 127.15 billion. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Worlds, Home Solutions, Colour Next, and Kids’ World.